Betting in the UK: How to tackle problem gambling

The geography of gambling in Britain

University of Bristol - August 2021

This project looks at the issue of problem gambling in each of the following areas:


This report maps gambling premises in the UK and includes new evidence around ease of access to cash within or near gambling outlets.

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Upcoming reports out later this year:


For every person with a gambling problem, between six and ten other people are estimated to be affected, including friends and family. The team will gain a better understanding of the family dynamics of problem gambling and its impact on 'affected others' to help improve support services.


The team will test the efficacy of existing 'responsible gambling' messages (e.g. slogans, adverts) and design and test possible alternatives. The research will be supported by the Behavioural Insights Team.