How to talk about tax

Summer 2020

In partnership with Demos, we will be publishing research which will provide politicians and officials in London, Edinburgh and Cardiff with insights and advice on how to introduce tax increases which are most acceptable to the public.

The report will also provide advice on tax structure and on the language and framing most likely to win support for the most promising proposals. Taxes are rarely popular but the work aims to better understand which are most likely to win support and why that is.